Sun Pharma Introduces SUNday, Highlighting the Everyday Realities of Skin Cancer Care
Debuting in the official Big Game program, SUNday reflects Sun Pharma's commitment to listening to the skin cancer community and advancing care through partnership
At the Big Game on
Skin cancer remains one of the most common cancers in
Sun Pharma is helping usher in a new day for people living with skin cancer by advancing care across a broad spectrum of disease and supporting patients, caregivers, and healthcare professionals throughout the journey. Guided by the real needs of the skin cancer community, SUNday reflects an approach grounded in listening first, acting on what is learned, and doing what is right for patients. The effort is intended to support sustained awareness, encourage collaboration, and strengthen connections across the skin cancer community.
"What we consistently hear from patients and families is that skin cancer is part of their everyday reality. It doesn't end after an appointment or a diagnosis," said
A centerpiece of the initiative is ItsSUNday.com, a resource designed to make information about skin cancer, prevention, and supportive care more accessible and easier to understand. The site will connect people to trusted advocacy organizations, like Skin Cancer Champions, The
"Awareness, education, and partnership all play an important role in improving outcomes for those affected by skin cancer," said
SUNday reflects Sun Pharma's commitment to turning community insight into action through education, resources, and collaboration. Informed by ongoing input from patients, caregivers, clinicians, and advocacy partners, the initiative is designed to evolve over time and support continuity of care across the skin cancer journey.
About Sun Pharma in Cutaneous Oncology
For more than two decades, Sun Pharma has built on its established leadership in dermatology to advance care for people impacted by skin cancer. Working in collaboration with the broader skin cancer community, the company is focused on addressing needs across the disease continuum—from precancerous conditions to advanced skin cancers. With a dedicated cutaneous oncology team and a growing focus in specialty medicines, Sun Pharma applies scientific rigor, real-world insight, and partnership to support meaningful progress in care and improve continuity for patients, caregivers, and clinicians.
About
Sun Pharma is the world's leading specialty generics company with a presence in Innovative Medicines,
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References:
i "FAQs about skin cancer and the dark side of the sun,"
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SOURCE Sun Pharma