Telecom, Media Companies Build Cloud-Native Foundations
Modern technology architectures help enterprises control costs, meet new customer demands more quickly, ISG Provider Lens® report says
The 2025 ISG Provider Lens® global Telecom Solutions report finds that operators worldwide are shifting from legacy, transaction-focused systems toward customer-centric, automation-led architectures that support faster service launches, lower operating costs and improved service reliability across increasingly diverse networks. Similarly, the 2025 ISG Provider Lens® global Media and Entertainment Solutions report finds that enterprises are redesigning fragmented production, localization and distribution environments for faster, more predictable delivery across multiple channels while maintaining quality and compliance.
“Both telecom and media companies are adopting modern architectures and AI-driven automation to support growth through new business models,” said
Telecom enterprises are consolidating fragmented operational environments into converged operational support systems and business support systems (OSS/BSS) and customer experience platforms to manage services across fixed, mobile, cloud and edge domains, the telecom report says. They are implementing API-based integration to reduce technical debt while enabling faster configuration of new bundles and partner services.
Carriers are also adopting intent-driven orchestration and closed-loop service assurance to manage rising service volumes and performance expectations, ISG says. AI-enabled catalogs and analytics support predictive operations by identifying risks before service degradation occurs. As 5G and fiber deployments expand, this helps enterprises maintain service quality while controlling operational complexity.
In the media and entertainment sector, cloud-native infrastructure has become the standard foundation for operations as enterprises seek elasticity, resilience and global reach, ISG says. Media companies are moving away from capital-intensive broadcast and archive systems toward API-first, multitenant architectures that support global load balancing and remote collaboration. This enables creative, editorial and operations teams to work concurrently across regions, shortening approval cycles and achieving operational cost savings of roughly 25 to 35 percent.
Media companies are using intelligent automation to manage metadata, quality control and localization as content catalogs expand, the media and entertainment report says. Machine learning-based auto-tagging, AI-assisted quality checks and automated versioning are reducing reliance on manual review of multilingual, multi-format assets. These capabilities are delivering measurable results, including cycle-time reductions of up to 40 to 60 percent.
“As telecom, media and entertainment companies face pressure to deliver more digital services and experiences at scale, they are rapidly reimagining their technology foundations,” said
The reports also explore other trends in the telecom and media industries, including the persistent fragmentation of media asset and workflow systems and growing concerns about AI trust, explainability and security in automated environments.
For more insights into key challenges faced by telecom and media and entertainment enterprises, plus ISG’s advice for overcoming them, see the ISG Provider Lens® Focal Points briefing here.
The 2025 ISG Provider Lens® global Telecom Solutions report for
The Telecom report names Nokia as a Leader in both quadrants. It names ABB, Advantech, Amdocs, Ciena BluePlanet,
In addition, Etiya and Samsung are named as
A customized version of the Telecom report is available from Etiya.
The 2025 ISG Provider Lens® global Media and Entertainment Solutions report evaluates the capabilities of 28 providers across one quadrant: Content Supply Chain Management Solutions.
In addition,
In the area of customer experience, NetoAI is named the global ISG CX Star Performer for 2025 among providers in the telecom and media and entertainment industries. NetoAI earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, part of the
2025 ISG Provider Lens® global Telecom Solutions report for
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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