Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & Games
Hasbro’s innovative team will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures & collectibles, interactive plush, board games and more to be revealed later this year.
“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said
“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy—powered by one of the most passionate and enduring fan communities in entertainment history,” said
The HBO Original HARRY POTTER series, from
The series will star
Digital asset available here
About Hasbro:
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY,
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios,
About the Harry Potter franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including themed lands at six Universal Destinations and Experiences theme parks around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260210882363/en/
Hasbro PR:
Crystal.Flynn@hasbro.com
Warner Bros. Discovery Global Consumer Products PR:
Lindsay.Kiesel@wbd.com
Source: Hasbro
