Mercedes-Benz Group AG: Solid Cash Generation and Shareholder Returns in 2025 as Product Launch Campaign Gains Traction
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Results:
Mercedes-Benz Group delivered results within expectations and guidance. 2025 revenues reach €132.2 billion, adjusted EBIT €8.2 billion, shaped by global tariffs, foreign exchange headwinds and intense competition inChina , and mitigated by cost savings of more than €3.5 billion atMercedes -Benz Cars. -
Return on Sales: Adjusted RoS of 5.0% for
Mercedes-Benz Cars , adj. RoS of 10.2% at Mercedes‑Benz Vans and an adj. RoE of 9.7% atMercedes-Benz Financial Services . - Cash generation: Solid free cash flow of €5.4 billion from the industrial business in 2025.
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Attractive returns:
Mercedes -Benz delivered a total shareholder return of more than 20% in 2025. Dividend proposal of €3.50 per share. -
FY 2026 Guidance: Group revenue seen at the prior-year level, Group EBIT seen significantly above the previous year’s level and free cash flow of the Industrial Business seen slightly below 2025. Return on Sales adj.
Mercedes-Benz Cars seen at 3–5%,Mercedes-Benz Vans 8–10%, Return on Equity adj. atMercedes-Benz Financial Services 10–12%. -
Mid-term targets: In the mid-term,
Mercedes-Benz Cars sales are seen at approximately 2 million vehicles, including a more than 15% increase in Top-End sales and a doubling of the xEV share.
“The
Mercedes‑Benz successfully kicked off 2025 with the all‑new CLA and closed the year with the presentation of the all‑new GLB — both entry points into the Mercedes‑Benz brand — as well as the all‑new GLC, a key core segment vehicle. The all-new CLA’s recognition as Europe’s “Car of the Year 2026” and the award of Euro NCAP’s “Best Performer” among vehicles tested in 2025 underlines its competitive strength. All three vehicles set the pace in their respective segments as part of a campaign to introduce more than 40 new models by 2027. All models have received exceptional market feedback, with order books filled well into the second half of 2026 and production running on three shifts to meet high demand, which helped drive a strong sequential uplift in quarterly BEV volumes.
2025 results
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|
FY 2025 |
FY 2024 |
Change 25/24 |
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|
Revenue* |
132,214 |
145,594 |
-9.2% |
|||
|
Earnings before interest and taxes (EBIT)* |
5,820 |
13,599 |
-57.2% |
|||
|
Adjusted earnings before interest and taxes (EBIT)* |
|
|
|
8,235 |
13,713 |
-39.9% |
|
Net profit/loss* |
5,331 |
10,409 |
-48.8% |
|||
|
Free cash flow industrial business (FCF)* |
5,414 |
9,152 |
-40.8% |
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|
Earnings per share (EPS) in EUR |
5.34 |
10.19 |
-47.6% |
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* in millions of € |
Divisional results
The adjusted EBIT at
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|
FY
|
FY
|
Change
|
|||
|
Unit Sales |
1,801,291 |
1,983,403 |
-9.2% |
|||
|
thereof xEV |
368,700 |
367,610 |
+0.3% |
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|
thereof BEV |
168,823 |
185,059 |
-8.8% |
|||
|
Share of xEV in unit sales in % |
20.5 |
18.5 |
- |
|||
|
Revenue* |
96,407 |
107,761 |
-10.5% |
|||
|
Earnings before interest and taxes (EBIT)* |
3,564 |
8,460 |
-57.9% |
|||
|
Adjusted earnings before interest and taxes (EBIT)* |
4,773 |
8,677 |
-45.0% |
|||
|
Adjusted return on sales (RoS) in % |
5.0 |
8.1 |
-3.1%pts |
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Cash flow before interest and taxes (CFBIT)* |
5,227 |
8,963 |
-41.7% |
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|
Adjusted cash conversion rate (CCR) |
1.2 |
1.0 |
- |
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* in millions of € |
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FY 2025 |
FY 2024 |
Change 25/24 |
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Unit Sales |
359,136 |
405,610 |
-11.5% |
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thereof BEV |
28,488 |
19,516 |
46.0% |
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Share of BEV in unit sales in % |
7.9 |
4.8 |
- |
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Revenue* |
17,148 |
19,320 |
-11.2% |
|||
|
Earnings before interest and taxes (EBIT)* |
1,309 |
2,932 |
-55.4% |
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Adjusted earnings before interest and taxes (EBIT) * |
1,755 |
2,825 |
-37.9% |
|||
|
Adjusted return on sales (RoS) in % |
10.2 |
14.6 |
-4.4%pts |
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Cash flow before interest and taxes (CFBIT)* |
951 |
2,705 |
-64.8% |
|||
|
Adjusted cash conversion rate (CCR) |
0.6 |
1.0 |
- |
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* in millions of € |
In 2025,
To create a seamless customer experience,
|
|
|
FY
|
FY
|
Change
|
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|
Revenue* |
24,625 |
25,083 |
-1.8% |
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New business* |
55,917 |
59,486 |
-6.0% |
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Contract volume (December, 31)* |
128,751 |
138,095 |
-6.8% |
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|
Earnings before interest and taxes (EBIT)* |
690 |
1,134 |
-39.2% |
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Adjusted earnings before interest and taxes (EBIT) * |
1,267 |
1,134 |
+11.7% |
|||
|
Adjusted return on equity (RoE) in % |
9.7 |
8.7 |
+1%pts |
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* in millions of € |
Margin Ambition
The full benefits of Next Level Performance, which include fixed and variable cost reductions and lower investments, will support cash conversion and generation.
Production is being made leaner and more efficient, with global production capacity being adjusted to around 2.2 million units by 2028. Assembly of
In addition, production efficiency is set to be improved through lower energy costs, higher equipment utilization, higher automation, the use of Artificial Intelligence, and the reduction of logistics costs by optimized transport routes and outsourcing. With these measures,
Efficiency measures further include a reduction of management positions, outsourcing of non-core activities, the initiated sale of company-owned retail in
Material cost savings are expected to reach approximately 8% until 2027, rising to 10% beyond this date, thanks to a strengthening of our local-for-local approach, leveraging sourcing from best-cost countries, as well as through radical cost engineering and close cooperation between R&D, purchasing and supplier teams and further standardization of components and modules.
Capex and R&D investments peaked in 2025 and will start to decline in 2026. Investments allocated to Top-End Vehicles and Core segment vehicles will amount to 70%–80% of platform investments. A technology stack, including MB.OS and MB.DRIVE (ADAS) will be scaled across the entire product portfolio, including ICE and BEV architectures in every segment.
Mercedes‑Benz is strengthening its position in
Building on a strong 7 million customer base, direct customer insight continues to shape
A unique ecosystem of leading partnerships, including Momenta and
Further elevating the Chinafit technology roadmap, L2 Urban/Highway Navigation defines safety engineering in ADAS for a true Mercedes‑Benz experience, codeveloped with Momenta.
By 2027,
Dividend
At the Annual General Meeting on
Capital allocation and buyback policy
In
Outlook
The
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Outlook |
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FY 2025 Actuals |
FY 2026 Guidance |
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Revenue |
|
€132.2 billion |
At prior-year level |
|
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EBIT |
|
€5.8 billion |
Significantly above |
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Free Cash Flow (IB) |
|
€ 5.4 billion |
Slightly below |
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Unit Sales |
|
1,801k units |
At prior-year level |
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359k units |
Slightly above |
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xEV Share |
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20% |
21 to 23% |
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8% |
8 to 10% |
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Adjusted* return on sales (RoS) |
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5% |
3 to 5% |
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10.2% |
8 to 10% |
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9.7% |
10 to 12% |
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Adjusted cash conversion rate (CCR) |
|
1.2 |
1.0 to 1.2 |
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0.6 |
0.1 to 0.3 |
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Investment in PP&E |
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€4.1 billion |
Slightly below |
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€1.2 billion |
Significantly above |
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R&D expenditure |
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€8.6 billion |
Significantly below |
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€1.1 billion |
Slightly above |
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* The adjustments include material adjustments if they lead to significant effects in a reporting period. These material adjustments relate in particular to legal proceedings and related measures, restructuring measures and M&A transactions. |
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Link to press release “Sales figures 2025”: media.mercedes-benz.com/sales
Link to capital market presentation on full year 2025: https://group.mercedes-benz.com/results-2025/
Pictures of the event will be available here: group-media.mercedes-benz.com
The comparative period for the percentage changes stated in this document is the respective prior-year period, unless otherwise stated.
Since
Further information about
The figures in this document are preliminary and have neither been approved yet by the Supervisory Board nor audited by the external auditor.
Forward-looking statements
This document contains forward-looking statements that reflect current views of the
View source version on businesswire.com: https://www.businesswire.com/news/home/20260211258317/en/
Willem Spelten, +49 151 586 24395, willem.spelten@mercedes-benz.com
Source: