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About the company

Bilibili Inc is an investment holding company primarily engaged in providing online entertainment services. Content business categories include anime content, pan entertainment and pan knowledge content. Community business provides a community interaction platform. Value-added services mainly include live streaming and paid membership services. Advertising business is mainly engaged in advertising business, covering household appliances, e-commerce, Internet services, automobiles and other industries. Mobile gaming business mainly engages in mobile game development, including San Guo: Mou Ding Tian Xia, Fate Grand Order, Azure Lane, and others. The Company also engages in commercial services.

  • Revenue in HKD (TTM)33.71bn
  • Net income in HKD872.20m
  • Incorporated2013
  • Employees7.90k
  • Location
    Bilibili Inc17Th Floor, Building 3, Guozheng CenterNo. 485 Zhengli Road, Yangpu DistrictSHANGHAI 200433ChinaCHN
  • Phone+86 2 125099255
  • Websitehttps://ir.bilibili.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Weibo Corp13.61bn3.62bn19.04bn4.98k5.710.63444.601.4013.7013.7050.89123.340.2574--2.042,731,027.006.974.408.245.6377.0880.1027.0616.05----0.321---0.2932-0.1389-12.20-9.4723.10--
Autohome Inc7.67bn1.66bn21.11bn4.26k11.900.720311.212.753.483.4816.0957.530.2308--5.161,737,612.005.047.955.939.9072.0583.4321.8429.48----0.0031.09-2.01-3.52-13.86-12.73-7.26--
Beijing 51WORLD Digital Twn Tch Co Ltd348.80m-120.90m25.54bn343.00--131.25--73.22-0.2975-0.29750.85840.4789----------------49.49---35.05--1.10--0.5576--12.12--7.56------
Meitu Inc4.01bn1.02bn28.43bn2.26k28.205.2225.877.090.21990.21990.88241.190.540120.407.741,659,877.0013.454.0818.225.1772.9064.2524.909.602.342.590.045326.3223.9327.85112.84--32.81--
East Buy Holding Ltd5.12bn386.78m30.18bn1.05k79.874.9268.165.900.35860.35864.735.820.72867.8642.314,781,289.005.513.596.574.7433.4433.747.574.555.80--0.00630.00-32.6932.37-97.70---22.06--
Deepexi Technology Co Ltd356.24m-1.07bn30.96bn363.00------86.92-3.27-3.271.09-13.51----------------52.77---299.57--0.0862------88.26---149.55------
Mininglamp Technology1.65bn-113.38m34.77bn1.68k------21.02-0.7853-0.785311.45-51.79----------------53.88---6.66--0.1345-0.21544.88---5.51---98.49------
XD Inc6.65bn1.54bn38.64bn1.46k24.8711.3622.025.813.143.1413.506.871.49--9.974,751,639.0036.76-2.9158.25-4.2172.0958.3424.70-3.51----0.0399--47.8912.051,077.2918.55-27.71--
Kingsoft Corporation Ltd11.16bn1.69bn38.96bn8.47k23.661.35--3.491.181.188.1220.620.2657133.6112.671,387,350.006.570.83639.881.1681.7682.3824.743.705.96--0.0009--20.9118.74220.94---20.919.54
Bilibili Inc33.71bn872.20m79.31bn7.90k122.895.89--2.351.961.9677.9940.880.8272--22.444,167,470.002.13--4.06--36.36--2.57----3.580.3943--19.10--72.07------
Tencent Music Entertainment Group35.92bn12.24bn182.77bn5.35k14.971.95--5.093.943.9411.5530.250.3348474.489.596,711,117.0011.766.7414.348.1643.9034.0335.1316.262.08--0.0433--2.342.2335.0410.7829.26--
Kuaishou Technology156.97bn19.66bn297.92bn24.72k15.153.5010.781.904.524.5236.0419.550.937--21.226,350,346.0011.74-43.7720.81-78.1554.7347.7812.53-39.35----0.2369--11.8326.53139.76--25.91--
Baidu Inc147.76bn9.53bn371.82bn35.90k40.181.2519.412.523.383.3853.74108.940.3029--12.064,115,906.002.024.262.655.5644.6855.086.6812.82----0.23790.00-1.094.3918.2463.55-15.46--
Data as of Feb 13 2026. Currency figures normalised to Bilibili Inc's reporting currency: Hong Kong Dollar HKD

Institutional shareholders

24.57%Per cent of shares held by top holders
HolderShares% Held
Merrill Lynch International (Investment Management)as of 28 Aug 202514.57m4.32%
The Vanguard Group, Inc.as of 07 Jan 202611.14m3.30%
Krane Funds Advisors LLCas of 08 Jan 202610.99m3.26%
UBS Asset Management Switzerland AGas of 27 May 20259.51m2.82%
Fullgoal Fund Management Co., Ltd.as of 30 Jun 20259.32m2.76%
China Asset Management Co., Ltd.as of 28 Nov 20257.97m2.36%
BlackRock Fund Advisorsas of 30 Jan 20267.24m2.15%
Hongde Fund Management Co., Ltd.as of 30 Jun 20254.34m1.29%
BlackRock Advisors (UK) Ltd.as of 30 Jan 20263.95m1.17%
Cinda Fund Management Co. Ltd.as of 30 Jun 20253.93m1.16%
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Data from 30 Jun 2025 - 31 Dec 2025Source: FactSet Research Systems Inc.
Data Provided by LSEG
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