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About the company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
- Revenue in HKD (TTM)9.67bn
- Net income in HKD-293.29m
- Incorporated2013
- Employees7.79k
- LocationBaozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
- Phone+86 2 160809991
- Websitehttps://www.baozun.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fulu Holdings Ltd | 544.86m | 93.91m | 715.12m | 834.00 | 7.58 | 0.5069 | 6.92 | 1.31 | 0.231 | 0.231 | 1.34 | 3.45 | 0.2895 | -- | 0.8251 | 558,260.40 | 4.40 | 7.44 | 6.06 | 9.81 | 74.81 | 75.86 | 15.21 | 21.92 | -- | 26.46 | 0.1221 | 55.45 | 16.78 | 21.82 | -6.40 | 7.84 | 45.93 | -- |
| Lvji Technology Holdings Inc | 690.82m | 157.37m | 742.37m | 54.00 | 4.54 | 0.7028 | 2.85 | 1.07 | 0.0968 | 0.0968 | 0.4245 | 0.626 | 0.629 | -- | 11.24 | 12,792,920.00 | 14.33 | -7.44 | 16.69 | -8.14 | 38.09 | 36.49 | 22.78 | -14.28 | -- | -- | 0.0337 | -- | 70.01 | 14.18 | 286.73 | 7.79 | 20.04 | -- |
| Goldpac Group Ltd | 1.31bn | 94.64m | 850.65m | 1.34k | 8.91 | 0.3943 | 5.74 | 0.6508 | 0.1167 | 0.1167 | 1.61 | 2.64 | 0.462 | 2.75 | 2.61 | 867,369.80 | 3.66 | 5.80 | 4.68 | 7.52 | 28.19 | 28.62 | 7.92 | 10.99 | 3.43 | -- | 0.0048 | 59.58 | -7.43 | 0.0771 | -10.43 | -5.50 | -7.42 | -5.86 |
| Hony Media Group | 1.15bn | -88.47m | 1.10bn | 223.00 | -- | 4.65 | -- | 0.9604 | -0.0065 | -0.0069 | 0.0843 | 0.0174 | 2.08 | 208.53 | 15.26 | 4,917,455.00 | -19.72 | -15.44 | -27.05 | -20.23 | 26.77 | 25.93 | -9.46 | -19.17 | 1.21 | -6.06 | 0.5492 | -- | -15.01 | 65.22 | 66.32 | -- | 47.26 | -- |
| Archosaur Games Inc | 1.02bn | -233.44m | 1.10bn | 1.02k | -- | 0.4522 | -- | 1.08 | -0.2969 | -0.2969 | 1.30 | 3.05 | 0.3425 | -- | 6.06 | 937,716.50 | -7.84 | -13.95 | -9.15 | -15.45 | 71.32 | 76.83 | -22.90 | -43.20 | -- | -- | 0.0141 | -- | 55.53 | 0.868 | 58.94 | -- | -25.75 | -- |
| Hong Kong Technology Venture Co Ltd | 3.88bn | -30.85m | 1.15bn | 2.17k | -- | 0.6087 | 4.24 | 0.2967 | -0.0346 | -0.0346 | 4.31 | 2.40 | 1.09 | 14.40 | 23.48 | 1,752,795.00 | -0.8702 | 1.10 | -1.21 | 1.48 | 52.13 | 49.70 | -0.795 | 1.10 | 0.9666 | -- | 0.1699 | 88.63 | -0.427 | 33.58 | -78.64 | -- | 11.73 | -- |
| Enterprise Development Holdings Ltd | 171.17m | 21.08m | 1.20bn | 127.00 | 48.39 | 3.63 | 48.94 | 7.02 | 0.1015 | 0.1015 | 0.8298 | 1.35 | 0.413 | -- | 3.42 | 1,337,241.00 | 4.74 | -16.55 | 6.96 | -30.85 | 30.70 | 32.40 | 11.47 | -56.36 | -- | -- | 0.0666 | -- | 26.59 | -16.46 | 124.92 | -- | 0.7334 | -- |
| C-Link Squared Ltd | 172.07m | 2.09m | 1.21bn | 173.00 | 553.59 | 2.19 | 161.48 | 7.02 | 0.0008 | 0.0008 | 0.066 | 0.1914 | 0.4467 | -- | 5.02 | 1,042,863.00 | 0.7278 | 1.93 | 0.7897 | 2.28 | 24.80 | 26.50 | 1.63 | 2.04 | 4.96 | -- | 0.019 | 0.00 | -11.28 | 6.92 | -426.52 | -- | 19.33 | -- |
| Baozun Inc | 9.67bn | -293.29m | 1.24bn | 7.79k | -- | 0.2824 | -- | 0.128 | -1.63 | -1.63 | 53.48 | 24.08 | 0.8875 | 2.20 | 4.89 | 1,235,931.00 | -2.19 | -0.734 | -4.51 | -1.27 | 73.64 | 67.14 | -2.47 | -0.8117 | 1.72 | -- | 0.2123 | -- | 4.90 | 10.32 | 57.38 | -- | 1.98 | -- |
| Logory Logistics Technology Co Ltd | 6.75bn | 22.25m | 1.30bn | 874.00 | 48.80 | 1.77 | 36.70 | 0.192 | 0.0191 | 0.0191 | 5.06 | 0.5258 | 2.59 | 198.42 | 56.88 | 7,401,068.00 | 0.7602 | -- | 2.74 | -- | 5.56 | -- | 0.293 | -- | 1.28 | 11.16 | 0.301 | -- | -9.48 | -- | -2,222.33 | -- | -- | -- |
| Be Friends Holding Ltd | 1.36bn | 172.85m | 1.39bn | 1.56k | 7.98 | 3.16 | 6.39 | 1.02 | 0.1253 | 0.1253 | 0.9874 | 0.3167 | 1.70 | 9.86 | 6.09 | 1,081,044.00 | 20.81 | -6.00 | 44.83 | -19.58 | 50.34 | 44.87 | 12.23 | -7.71 | 1.45 | 63.41 | 0.3318 | -- | 152.42 | 29.18 | 1,397.51 | -- | 10.27 | -- |
| FriendTimes Inc | 1.04bn | -139.59m | 1.46bn | 875.00 | -- | 1.20 | -- | 1.41 | -0.0654 | -0.0654 | 0.4852 | 0.5576 | 0.6818 | -- | 11.67 | 963,428.70 | -9.18 | 13.82 | -10.56 | 15.57 | 67.59 | 67.01 | -13.47 | 13.41 | -- | -- | 0.1265 | 69.11 | -30.72 | -6.33 | -650.04 | -- | -43.15 | -- |
| Chanjet Information Technology Co Ltd | 946.29m | -13.08m | 1.48bn | 1.03k | -- | 1.60 | -- | 1.57 | -0.0407 | -0.0407 | 2.94 | 2.84 | 0.5478 | 309.44 | 15.81 | 852,513.40 | -0.7574 | -3.23 | -1.17 | -4.44 | 70.68 | 72.56 | -1.38 | -8.39 | 1.66 | -- | 0.0067 | -- | 17.71 | 13.29 | 107.49 | -31.70 | 11.76 | -- |
| Qingci Games Inc | 985.62m | -36.43m | 1.70bn | 600.00 | -- | 0.8753 | -- | 1.73 | -0.0527 | -0.0527 | 1.43 | 2.81 | 0.4553 | 696.47 | 16.61 | 1,532,849.00 | -2.05 | -4.08 | -2.21 | -4.85 | 59.52 | 70.84 | -4.50 | -5.99 | 10.13 | -- | 0.0232 | -- | 43.68 | 55.88 | -174.32 | -- | 130.49 | -- |
| Homeland Interactive Technology Ltd | 1.79bn | 75.08m | 1.72bn | 617.00 | 22.27 | 0.7989 | 16.26 | 0.9601 | 0.0602 | 0.0602 | 1.43 | 1.68 | 0.7291 | -- | 11.39 | 2,747,311.00 | 3.14 | 25.85 | 3.51 | 29.70 | 55.94 | 69.58 | 4.31 | 30.90 | -- | -- | 0.0101 | 28.18 | 13.87 | 32.27 | 25.11 | 16.44 | 32.47 | -- |
| Boyaa Interactive International Ltd | 445.87m | 372.92m | 1.79bn | 204.00 | 4.54 | 0.8935 | 4.66 | 4.01 | 0.5554 | 0.5554 | 0.6646 | 2.82 | 0.2006 | -- | 13.90 | 1,913,620.00 | 16.78 | 1.60 | 19.90 | 1.85 | 70.89 | 67.66 | 83.64 | 9.15 | -- | -- | 0.013 | 112.46 | 5.15 | -2.73 | 82.52 | -10.28 | 4.30 | -- |
Data as of Nov 13 2024. Currency figures normalised to Baozun Inc's reporting currency: Hong Kong Dollar HKD
1.13%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Schroder Investment Management (Hong Kong) Ltd.as of 30 Jun 2024 | 1.40m | 0.69% |
| Barclays Investment Solutions Ltd.as of 30 Nov 2023 | 479.20k | 0.24% |
| Dimensional Fund Advisors LPas of 03 Oct 2024 | 231.60k | 0.11% |
| abrdn Investments Ltd.as of 30 Nov 2023 | 83.70k | 0.04% |
| Dimensional Fund Advisors Ltd.as of 31 Aug 2024 | 68.73k | 0.03% |
| RHB Asset Management Sdn. Bhd.as of 31 Dec 2023 | 20.00k | 0.01% |
| Acadian Asset Management LLCas of 31 Mar 2024 | 13.09k | 0.01% |
| American Century Investment Management, Inc.as of 31 Oct 2024 | 1.70k | 0.00% |
| DFA Australia Ltd.as of 30 Sep 2024 | 180.00 | 0.00% |
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Data from 30 Apr 2024 - 30 Sep 2024Source: FactSet Research Systems Inc.
