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About the company
BHG Group AB, formerly Bygghemma Group First AB, is a Sweden-based online provider of home improvement products. The Company’s operations comprise two segments: DIY and Home furnishing. The DIY segment includes do it yourself products for home and garden improvement. It comprises such online stores as bygghemma.se, netrauta.fi, taloon.com, frishop.dk, badshop.se, talotarvike.com, stonefactory.se, golvpoolen.se, lindstromsbad.se, vitvaruexperten.se, tvexperten.se, among others, as well as showrooms. The Home furnishing segment sells furniture and decor. It includes such online stores as trademax.se, chilli.se, kodin.fi, furniturebox.se, myhomemobler.dk and wegot.se, among others, as well as showrooms. The Company operates in Sweden, Finland, Norway and Denmark.
- Revenue in SEK (TTM)10.58bn
- Net income in SEK145.30m
- Incorporated2016
- Employees1.35k
- LocationBHG Group ABNeptunigatan 1MALMO 211 20SwedenSWE
- Websitehttps://www.wearebhg.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Verve Group SE | 5.32bn | 120.00m | 2.81bn | 685.00 | 17.47 | 0.6335 | 4.57 | 0.5281 | 0.8034 | 0.8034 | 27.48 | 22.16 | 0.4217 | -- | 5.82 | 7,763,935.00 | 0.9512 | 1.77 | 1.22 | 2.32 | 103.89 | 52.38 | 2.26 | 4.97 | -- | 1.36 | 0.5774 | 0.00 | 35.72 | 39.11 | -38.38 | -- | -- | -- |
| Smartcraft ASA | 513.72m | 92.49m | 2.96bn | 247.00 | 31.04 | 3.20 | 17.81 | 5.75 | 0.5961 | 0.5961 | 3.31 | 5.78 | 0.4335 | -- | 9.29 | 2,232,644.00 | 7.80 | 7.85 | 9.76 | 9.67 | 91.79 | 86.05 | 18.00 | 20.88 | -- | -- | 0.0305 | -- | 27.16 | 27.15 | -1.55 | 30.93 | 35.05 | -- |
| Smart Eye AB (publ) | 381.59m | -189.05m | 3.04bn | 289.00 | -- | 2.23 | -- | 7.97 | -5.00 | -5.00 | 10.10 | 35.88 | 0.2088 | 1.44 | 6.79 | 1,320,391.00 | -10.34 | -12.69 | -11.28 | -14.00 | 88.92 | 91.96 | -49.54 | -81.45 | 1.35 | -13.91 | 0.1077 | -- | 17.48 | 48.11 | -205.01 | -- | 16.00 | -- |
| Lime Technologies AB (publ) | 730.24m | 103.79m | 3.21bn | 520.00 | 31.28 | 9.68 | 17.45 | 4.40 | 7.74 | 7.74 | 54.38 | 25.01 | 0.7985 | -- | 7.25 | 1,469,290.00 | 11.35 | 12.04 | 17.18 | 19.57 | 106.76 | 105.45 | 14.21 | 14.50 | -- | 10.67 | 0.3657 | 56.64 | 18.82 | 18.81 | 7.21 | 18.02 | 17.10 | 21.67 |
| Nelly Group AB (publ) | 1.21bn | 146.50m | 3.84bn | 157.00 | 26.15 | 11.05 | 19.14 | 3.17 | 4.89 | 4.89 | 40.42 | 11.57 | 1.32 | 2.68 | 26.57 | 8,023,841.00 | 15.99 | -1.91 | 26.19 | -4.55 | 54.13 | 41.48 | 12.11 | -1.73 | 0.8108 | 18.20 | 0.4517 | -- | 3.16 | -5.50 | 5,660.00 | -- | 11.84 | -- |
| Coffee Stain Group AB | 1.01bn | 123.00m | 3.99bn | 265.00 | 32.45 | 1.24 | 8.66 | 3.94 | 0.5742 | 0.5742 | 4.73 | 14.98 | 0.2576 | -- | 6.78 | 3,822,642.00 | 3.20 | -- | 3.57 | -- | 102.17 | -- | 12.44 | -- | -- | 6.97 | 0.008 | -- | 0.3687 | -- | -41.18 | -- | -- | -- |
| Truecaller AB | 1.98bn | 478.66m | 4.32bn | 454.00 | 10.30 | 3.96 | 8.00 | 2.18 | 1.39 | 1.39 | 5.76 | 3.61 | 1.15 | -- | 4.80 | 4,746,491.00 | 27.82 | 23.73 | 33.93 | 28.02 | 78.51 | 75.73 | 24.13 | 26.32 | -- | -- | 0.0707 | -- | 7.77 | 44.19 | -2.24 | -- | -- | -- |
| BHG Group AB | 10.58bn | 145.30m | 5.13bn | 1.35k | 29.40 | 0.8752 | 8.13 | 0.485 | 0.974 | 0.974 | 69.54 | 32.72 | 0.9877 | 7.38 | 25.64 | -- | 1.90 | -2.41 | 2.43 | -3.03 | 25.35 | 24.59 | 1.92 | -2.47 | 0.4078 | 3.68 | 0.2771 | -- | 6.23 | 3.37 | 121.41 | -18.94 | 8.33 | -- |
| Acast AB (publ) | 2.36bn | -38.65m | 5.24bn | 420.00 | -- | 4.62 | 110.05 | 2.22 | -0.3047 | -0.3047 | 12.46 | 6.21 | 1.24 | -- | 4.19 | 6,615,754.00 | -2.03 | -11.75 | -3.07 | -16.16 | 39.20 | 36.79 | -1.64 | -13.06 | -- | 0.097 | 0.1082 | -- | 18.78 | 40.02 | 143.53 | -- | 29.02 | -- |
| Qt Group Oyj | 2.21bn | 444.01m | 6.97bn | 922.00 | 15.66 | 3.43 | 12.25 | 3.16 | 1.64 | 1.64 | 8.18 | 7.52 | 0.9003 | -- | 4.10 | 238,966.60 | 18.11 | 22.94 | 22.05 | 32.46 | 97.50 | 91.21 | 20.11 | 21.77 | -- | 26.73 | 0.0357 | 0.00 | 15.67 | 29.07 | 61.65 | -- | 21.97 | -- |
| Pexip Holding ASA | 1.14bn | 182.17m | 7.16bn | 285.00 | 40.40 | 5.50 | 30.06 | 6.26 | 1.82 | 1.82 | 11.45 | 13.38 | 0.6291 | -- | 106.50 | 4,351,851.00 | 10.03 | -4.45 | 12.82 | -5.41 | 91.77 | 90.65 | 15.93 | -10.54 | -- | -- | 0.036 | -- | 12.58 | 24.77 | 247.78 | 57.32 | 3.57 | -- |
| LINK Mobility Group Holding ASA | 6.48bn | -100.48m | 7.57bn | 673.00 | -- | 1.37 | 31.38 | 1.17 | -0.366 | -0.0913 | 23.19 | 19.33 | 0.6468 | -- | 4.71 | 10,500,530.00 | -1.00 | -0.7893 | -1.17 | -0.9319 | 24.01 | 23.26 | -1.55 | -1.49 | -- | 1.18 | 0.3254 | -- | 11.33 | 18.98 | 347.24 | -- | 2.83 | -- |
Data as of Feb 10 2026. Currency figures normalised to BHG Group AB's reporting currency: Swedish Krona SEK
31.95%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Fidelity Management & Research Co. LLCas of 15 Oct 2025 | 14.00m | 7.81% |
| Handelsbanken Fonder ABas of 31 Jan 2026 | 9.18m | 5.12% |
| Norges Bank Investment Managementas of 31 Dec 2024 | 6.62m | 3.69% |
| Janus Henderson Investors UK Ltd.as of 31 Dec 2025 | 5.96m | 3.32% |
| Fj�rde AP-fondenas of 15 Oct 2025 | 5.90m | 3.29% |
| OP Asset Management Ltd.as of 15 Oct 2025 | 4.43m | 2.47% |
| eQ Varainhoito Oyas of 31 Jan 2024 | 3.52m | 1.97% |
| Tredje AP-fondenas of 31 Dec 2024 | 3.10m | 1.73% |
| Dimensional Fund Advisors LPas of 08 Jan 2026 | 2.38m | 1.33% |
| Nordea Investment Management ABas of 31 Oct 2025 | 2.17m | 1.21% |
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Data from 31 Jan 2024 - 31 Dec 2025Source: FactSet Research Systems Inc.
