Profile data is unavailable for this security.
About the company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
- Revenue in USD (TTM)1.41bn
- Net income in USD-29.51m
- Incorporated2013
- Employees7.65k
- LocationBaozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
- Phone+86 2 160809991
- Websitehttps://www.baozun.com/
More ▼
Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Diginex Ltd | 3.57m | -9.86m | 127.49m | 27.00 | -- | 11.23 | -- | 35.76 | -0.0523 | -0.0523 | 0.019 | 0.0539 | 0.4415 | -- | 2.67 | 155,009.10 | -122.06 | -- | -1,387.59 | -- | -- | -- | -276.48 | -- | -- | -- | 0.0206 | -- | 57.02 | -- | -7.01 | -- | -- | -- |
| Lucent Inc | -100.00bn | -100.00bn | 140.62m | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- |
| Health Catalyst Inc | 316.06m | -107.62m | 140.75m | 728.00 | -- | 0.4234 | -- | 0.4453 | -1.58 | -1.58 | 4.67 | 4.70 | 0.4515 | -- | 5.66 | -- | -15.37 | -17.22 | -21.77 | -20.42 | 47.49 | 47.29 | -34.05 | -45.30 | -- | -3.16 | 0.3157 | -- | 3.60 | 14.62 | 41.17 | -- | 30.49 | -- |
| Arena Group Holdings Inc | 142.82m | 30.49m | 150.82m | 190.00 | 4.95 | -- | 3.84 | 1.06 | 0.6398 | 2.65 | 3.00 | -0.2148 | 1.21 | -- | 5.49 | 751,657.90 | 25.88 | -31.09 | -- | -186.59 | 52.59 | 37.41 | 21.35 | -36.09 | -- | 3.72 | 1.10 | -- | -12.34 | 18.74 | 79.40 | -- | 14.00 | -- |
| Starz Entertainment Corp | 1.61bn | -86.90m | 153.42m | 541.00 | -- | 0.2309 | 0.179 | 0.0952 | -3.97 | -3.72 | 22.20 | 39.71 | 0.3533 | -- | 4.63 | 2,978,004.00 | -1.52 | -8.13 | -2.95 | -11.38 | 60.15 | 47.23 | -4.31 | -23.47 | -- | -- | 0.5138 | -- | -1.64 | -18.84 | 73.24 | -- | -10.76 | -- |
| Baozun Inc (ADR) | 1.41bn | -29.51m | 156.88m | 7.65k | -- | 0.2921 | -- | 0.111 | -0.5107 | -0.5107 | 24.27 | 9.24 | 0.986 | 2.05 | 5.10 | 184,712.30 | -1.27 | -1.42 | -2.81 | -2.57 | 73.76 | 69.38 | -1.29 | -1.64 | 1.56 | -- | 0.2217 | -- | 6.92 | 5.30 | 33.48 | -- | 6.38 | -- |
| Marti Technologies Inc | 24.58m | -71.29m | 162.93m | 442.00 | -- | -- | -- | 6.63 | -1.17 | -1.17 | 0.3698 | -0.9415 | 1.16 | 8.36 | 46.61 | 55,604.28 | -337.71 | -- | -916.85 | -- | 26.87 | -- | -290.07 | -- | 0.7927 | -5.11 | 8.45 | -- | -6.84 | -- | -118.49 | -- | -- | -- |
| OPTIMIZERx Corp | 109.51m | 34.00k | 172.05m | 106.00 | 6,500.00 | 1.40 | 39.31 | 1.57 | -0.0027 | -0.0027 | 5.81 | 6.58 | 0.6528 | -- | 3.74 | 1,033,076.00 | 0.0203 | -8.04 | 0.0225 | -8.86 | 65.31 | 60.78 | 0.031 | -15.40 | -- | 1.29 | 0.1869 | -- | 28.81 | 30.23 | -14.48 | -- | -22.29 | -- |
| Robot Consulting Co Ltd - ADR | 4.41m | -3.49m | 172.35m | 18.00 | -- | -- | -- | 39.09 | -0.0759 | -0.0759 | 0.0959 | -- | 1.28 | -- | 12.77 | 244,917.60 | -101.12 | -- | -- | -- | 99.42 | -- | -79.15 | -- | -- | -- | -- | -- | -2.53 | -- | 19.23 | -- | -- | -- |
| Definitive Healthcare Corp | 242.28m | -188.69m | 174.58m | 782.00 | -- | 0.8387 | -- | 0.7206 | -1.68 | -1.68 | 2.21 | 2.02 | 0.2501 | -- | 6.91 | 309,814.60 | -27.55 | -11.05 | -39.79 | -14.56 | 75.93 | 78.63 | -110.15 | -100.79 | -- | -3.04 | 0.2999 | -- | 0.313 | 24.15 | -104.12 | -- | 45.39 | -- |
| Zapata Quantum Inc | 0.00 | 1.47m | 180.66m | 6.00 | -- | -- | -- | -- | -0.0498 | -0.0498 | 0.00 | -0.1588 | 0.00 | -- | -- | 0.00 | 29.78 | -- | -- | -- | -- | -- | -- | -- | -- | -4.91 | -- | -- | -31.80 | -- | -28.28 | -- | -- | -- |
| Curiositystream Inc | 66.60m | -5.45m | 185.39m | 45.00 | -- | 3.91 | 18.40 | 2.78 | -0.0955 | -0.0955 | 1.16 | 0.8126 | 0.8208 | -- | 9.72 | 1,479,889.00 | -6.72 | -29.27 | -9.23 | -36.59 | 54.50 | 44.59 | -8.19 | -67.01 | -- | -- | 0.00 | -- | -10.12 | -- | 73.53 | -- | -- | -- |
| Nerdy Inc | 177.87m | -40.83m | 187.33m | 600.00 | -- | 7.69 | -- | 1.05 | -0.3428 | -0.3428 | 1.49 | 0.13 | 2.01 | -- | 25.56 | 296,445.00 | -70.76 | -44.77 | -171.61 | -93.94 | 62.23 | 68.38 | -35.24 | -32.12 | -- | -- | 0.00 | -- | -1.64 | 16.03 | -6.00 | -- | 1.55 | -- |
Data as of Feb 12 2026. Currency figures normalised to Baozun Inc's reporting currency: US Dollar USD
13.01%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Schroder Investment Management (Singapore) Ltd.as of 30 Sep 2025 | 2.30m | 3.97% |
| Acadian Asset Management LLCas of 30 Sep 2025 | 2.13m | 3.68% |
| Two Sigma Advisers LPas of 30 Sep 2025 | 615.62k | 1.06% |
| Dimensional Fund Advisors LPas of 30 Sep 2025 | 549.29k | 0.95% |
| Arrowstreet Capital LPas of 30 Sep 2025 | 470.26k | 0.81% |
| AIA Investment Management Pte Ltd.as of 30 Sep 2025 | 399.02k | 0.69% |
| Morgan Stanley & Co. LLCas of 30 Sep 2025 | 303.39k | 0.52% |
| Marshall Wace LLPas of 30 Sep 2025 | 269.84k | 0.47% |
| Morgan Stanley Smith Barney LLC (Investment Management)as of 30 Sep 2025 | 257.16k | 0.44% |
| Goldman Sachs & Co. LLC (Private Banking)as of 30 Sep 2025 | 249.60k | 0.43% |
More ▼
Data from 30 Sep 2025 - 30 Sep 2025Source: FactSet Research Systems Inc.
