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About the company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

  • Revenue in USD (TTM)1.24bn
  • Net income in USD-37.66m
  • Incorporated2013
  • Employees7.79k
  • Location
    Baozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
  • Phone+86 2 160809991
  • Websitehttps://www.baozun.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Rego Payment Architectures Inc0.00-12.62m122.62m4.00---------0.093-0.0930.00-0.23940.00----0.00-128.46-500.28-----------160,161.30---8.85-----100.00---6.95--40.22--
WM Technology Inc179.43m-6.69m130.45m440.00--5.3316.840.7271-0.0717-0.07171.880.16051.01--16.33407,786.40-5.94---19.42--94.24---5.901.20----0.00---12.78--91.47------
Cerence Inc357.46m-579.21m132.94m1.70k--0.8621--0.3719-13.97-13.978.263.690.36--5.51210,272.40-58.33-3.17-70.87-3.5374.7269.55-162.03-14.551.308.050.6456---10.191.2381.90---4.68--
Brightcove Inc199.83m-9.14m133.87m624.00--1.4012.940.6699-0.205-0.2054.512.120.9411--6.89297,815.20-4.31-5.54-8.11-10.6461.6062.32-4.57-5.39---------4.654.07-153.87--28.13--
Gaia Inc86.64m-6.78m140.57m109.00--1.7312.381.62-0.2915-0.29153.723.470.6232--19.55794,899.10-4.88-3.72-7.08-4.6685.3286.54-7.83-6.19---5.790.0582---1.9713.88-64.32---22.50--
SoundThinking Inc104.67m-1.46m143.04m312.00--1.9218.601.37-0.1141-0.11418.215.840.7621--4.12335,464.80-1.060.5445-1.861.0358.8957.71-1.390.7096----0.05170.0014.4621.68-142.57---8.35--
Nerdy Inc197.33m-38.09m145.87m500.00--3.40--0.7393-0.3458-0.34581.810.24081.71--25.20394,650.00-52.61---123.87--68.7868.31-30.72-30.29----0.00--18.8921.84-13.49--3.35--
Baozun Inc (ADR)1.24bn-37.66m147.33m7.79k--0.2652--0.1186-0.6296-0.629620.609.280.88752.204.89158,716.70-2.19-0.734-4.51-1.2773.6467.14-2.47-0.81171.72--0.2123--4.9010.3257.38--1.98--
eGain Corp92.80m7.78m153.16m539.0021.802.6818.751.650.24640.24642.952.010.7195--2.93172,176.306.033.8211.827.9770.2772.388.384.98----0.000.00-5.316.66268.9013.29-13.03--
Digital Turbine Inc491.57m-300.71m154.55m754.00--0.8463--0.3144-2.95-2.954.811.760.5079--2.54651,954.90-31.07-8.20-40.99-11.0645.3945.68-61.17-12.40---1.410.6909---18.2439.36-2,620.41--60.02--
1Stdibs.Com Inc85.88m-13.99m159.17m237.00--1.33--1.85-0.3546-0.35462.173.010.5009--117.09362,371.30-8.16---9.69--72.24---16.29------0.00---12.56---0.7144------
Wellchange Holdings Co Ltd2.46m1.20m167.99m7.00139.43130.95124.0168.260.05670.05670.11660.0603----------------79.79--48.57----94.890.2799--148.82--355.27------
Data as of Nov 13 2024. Currency figures normalised to Baozun Inc's reporting currency: US Dollar USD

Institutional shareholders

15.36%Per cent of shares held by top holders
HolderShares% Held
TIAA-CREF Investment Management LLCas of 30 Jun 20241.57m2.74%
Schroder Investment Management (Singapore) Ltd.as of 30 Jun 20241.55m2.72%
Acadian Asset Management LLCas of 30 Jun 20241.00m1.75%
Two Sigma Advisers LPas of 30 Jun 2024938.22k1.64%
Teachers Advisors LLCas of 30 Jun 2024921.07k1.61%
Two Sigma Investments LPas of 30 Jun 2024760.63k1.33%
Morgan Stanley & Co. LLCas of 30 Jun 2024553.23k0.97%
Dimensional Fund Advisors LPas of 30 Sep 2024544.93k0.95%
Connor, Clark & Lunn Investment Management Ltd.as of 30 Sep 2024490.77k0.86%
Credit Suisse International (Investment Management)as of 30 Jun 2024446.77k0.78%
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Data from 30 Jun 2024 - 30 Sep 2024Source: FactSet Research Systems Inc.
Data Provided by LSEG
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