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About the company
The Character Group plc is a United Kingdom-based independent toy company. The Company designs, manufactures and distributes a range of toys, games and playthings. Its diverse product ranges focus on key areas within the toy sector, which include pre-school, boys, girls and activity and crafts. The Company’s product brands include Goo Jit Zu, Terror Fried, Smooshzees, Shimmer ‘n Sparkle and Sticki Rolls. Its business in the United Kingdom, Scandinavia and the Far East is the design, development and international distribution of toys, games and gifts. It also partners with other overseas-based toy producers, either to market and distribute their products in the United Kingdom or to collaborate to jointly develop and distribute toy products and ranges worldwide. Its Far East operations are carried out from leased offices in Hong Kong and Shenzen, China and its Scandinavian operations are managed from leased offices in Copenhagen and a third-party warehouse in Sweden.
- Revenue in GBP (TTM)100.47m
- Net income in GBP-1.24m
- Incorporated1995
- Employees212.00
- LocationCharacter Group PLC2nd Floor, 86-88 Coombe RoadNEW MALDEN KT3 4QSUnited KingdomGBR
- Phone+44 161 633 9800
- Fax+44 208 336 2585
- Websitehttps://www.thecharacter.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hunyvers SA | 106.78m | -653.95k | 24.47m | 277.00 | -- | 1.01 | -- | 0.2292 | -0.7143 | -0.7143 | 31.78 | 7.19 | 1.33 | 0.7276 | 22.49 | 443,017.30 | -0.8136 | 3.41 | -1.61 | 6.83 | 8.28 | 20.57 | -0.6124 | 2.24 | 0.4794 | 1.13 | 0.4502 | -- | -5.84 | 25.60 | -140.89 | -- | 19.23 | -- |
| One More Level SA | 21.72k | -1.60m | 27.01m | 39.00 | -- | 7.96 | -- | 1,243.27 | -0.1313 | -0.1313 | 0.0018 | 0.3065 | 0.0045 | 4.55 | 0.0442 | -- | -33.11 | -11.81 | -38.29 | -14.31 | 76.25 | 61.49 | -7,352.20 | -24.34 | 0.843 | -71.88 | 0.00 | -- | -10.73 | 52.33 | 141.53 | -- | 13.43 | -- |
| Rapala VMC Oyj | 196.56m | -4.52m | 41.74m | 1.45k | -- | 0.3199 | 4.48 | 0.2124 | -0.1344 | -0.1344 | 5.82 | 3.85 | 0.7588 | 1.21 | 5.96 | 164,290.90 | -0.6718 | 1.32 | -0.8818 | 1.86 | 55.42 | 54.55 | -0.8854 | 1.58 | 0.8695 | 0.7471 | 0.3619 | 62.18 | -0.3159 | -4.31 | 64.47 | -- | -5.59 | -- |
| Character Group plc | 100.47m | -1.24m | 44.44m | 212.00 | -- | 1.37 | 28.86 | 0.4423 | -0.0719 | -0.0719 | 5.45 | 1.84 | 1.44 | 4.07 | 4.66 | 473,891.50 | -1.78 | 7.34 | -3.40 | 14.37 | 26.25 | 26.21 | -1.24 | 4.35 | 1.05 | 0.3689 | 0.0399 | 29.82 | -18.60 | -1.59 | -125.10 | -- | 2.63 | 3.71 |
| Nimbus Group AB (publ) | 111.95m | -13.73m | 44.67m | 307.00 | -- | 0.5534 | -- | 0.399 | -3.94 | -3.94 | 32.35 | 23.13 | 0.6553 | 1.74 | 10.82 | 4,454,896.00 | -8.04 | 1.17 | -13.43 | 2.04 | 8.63 | 15.31 | -12.26 | 1.22 | 0.8023 | -0.9714 | 0.1484 | 29.57 | -15.57 | 8.07 | -172.99 | -- | -0.2336 | -- |
| AS Company SA | 30.21m | 3.60m | 45.11m | 84.00 | 12.49 | 1.34 | 10.45 | 1.49 | 0.3164 | 0.3164 | 2.66 | 2.96 | 0.726 | 1.96 | 11.82 | 390,122.80 | 8.64 | 7.94 | 10.65 | 9.33 | 47.46 | 46.85 | 11.91 | 12.54 | 3.31 | -- | 0.0186 | 73.17 | 8.05 | 5.87 | -7.14 | 6.32 | -20.19 | 19.60 |
| TROPHY GAMES Development A/S | -11.65bn | -11.65bn | 48.22m | 44.00 | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -0.0263 | -- | -0.0284 | -- | 62.78 | -- | -0.0251 | -- | -- | -- | -- | 66.32 | 35.21 | 173.95 | 16.88 | 34.24 | -- |
| Atari SA | 33.76m | -9.14m | 57.41m | 90.00 | -- | 13.46 | -- | 1.70 | -0.0235 | -0.0235 | 0.0867 | 0.0088 | 0.4844 | 10.63 | 9.70 | 431,111.10 | -13.36 | -31.37 | -27.54 | -43.96 | 73.97 | 73.70 | -27.58 | -73.60 | 0.2771 | 0.00 | 0.946 | -- | 63.11 | 6.96 | 5.97 | -- | -- | -- |
| Abeo SA | 229.13m | 6.88m | 63.07m | 1.69k | 6.95 | 0.5959 | 3.63 | 0.2752 | 1.25 | 1.25 | 40.40 | 14.60 | 0.8076 | 3.24 | 5.27 | 182,485.10 | 2.42 | 1.35 | 3.96 | 1.94 | 53.93 | 61.56 | 2.99 | 1.94 | 0.5968 | 2.81 | 0.5424 | 43.22 | 0.1264 | 1.08 | 129.99 | 53.23 | 1.62 | -- |
| Holder | Shares | % Held |
|---|---|---|
| TrinityBridge Ltd.as of 01 Nov 2025 | 1.02m | 5.78% |
| Rowan Dartington & Co. Ltd.as of 11 Dec 2023 | 956.03k | 5.41% |
| Rowan Dartington & Co. Ltd. (Broker)as of 01 Nov 2025 | 723.00k | 4.09% |
| eQ Varainhoito Oyas of 31 Jan 2024 | 370.00k | 2.09% |
| Magallanes Value Investors SA SGIICas of 31 Dec 2025 | 185.49k | 1.05% |
| Hargreaves Lansdown Fund Managers Ltd.as of 01 Nov 2025 | 132.00k | 0.75% |
| Rathbones Investment Management Ltd.as of 01 Nov 2025 | 82.00k | 0.46% |
| HSBC Global Asset Management (UK) Ltd.as of 01 Nov 2025 | 60.00k | 0.34% |
| IG Markets Ltd.as of 01 Nov 2025 | 45.00k | 0.26% |
| iDealing.com Ltd.as of 01 Nov 2025 | 27.00k | 0.15% |
