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About the company
Nelly Group AB (publ), formerly Qliro Group AB (publ), is a Sweden-based group of Internet retailers. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The Company operates on the Scandinavian market.
- Revenue in SEK (TTM)1.21bn
- Net income in SEK146.50m
- Incorporated1936
- Employees157.00
- LocationNelly Group AB (publ)Lundbygatan 1BORAS 506 30SwedenSWE
- Phone+46 107032000
- Fax+46 107032136
- Websitehttps://www.nellygroup.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Admicom Oyj | 401.14m | 56.41m | 2.02bn | 310.00 | 35.78 | 5.41 | 19.19 | 5.05 | 1.06 | 1.06 | 7.54 | 7.01 | 0.8917 | 266.17 | 49.39 | 121,731.50 | 12.56 | 16.55 | 15.54 | 19.78 | 95.91 | 94.61 | 14.09 | 20.52 | 1.96 | 137.61 | 0.0052 | 66.58 | 6.08 | 11.48 | -9.64 | -4.55 | 80.12 | -18.86 |
| Remedy Entertainment Oyj | -1.06tn | -1.06tn | 2.11bn | 391.00 | -- | 3.51 | -- | -- | -- | -- | -- | 4.15 | -- | -- | -- | -- | -- | -2.23 | -- | -2.58 | -- | 72.69 | -- | -4.13 | -- | -- | 0.2342 | -- | 49.30 | 9.87 | 84.13 | -- | -- | -- |
| cBrain A/S | 371.22m | 81.29m | 2.23bn | 205.00 | 26.67 | 5.10 | 18.64 | 6.00 | 2.94 | 2.94 | 13.36 | 15.34 | 0.6582 | -- | 3.06 | 1,380,460.00 | 14.41 | 16.49 | 16.91 | 19.50 | 84.73 | 84.37 | 21.90 | 21.96 | -- | 28.42 | 0.142 | 13.53 | 11.96 | 22.67 | 2.59 | 51.54 | 25.44 | 39.77 |
| Stillfront Group AB (publ) | 5.71bn | -2.40bn | 2.26bn | 1.24k | -- | 0.5429 | -- | 0.3964 | -4.72 | -4.72 | 11.32 | 8.05 | 0.4169 | -- | 7.85 | 4,593,725.00 | -17.51 | -9.09 | -19.89 | -10.11 | 80.75 | 57.16 | -42.00 | -26.99 | -- | 1.76 | 0.5284 | -- | -15.24 | 7.43 | 67.50 | -- | 2.35 | -- |
| Verve Group SE | 5.32bn | 120.00m | 2.81bn | 685.00 | 17.47 | 0.6335 | 4.57 | 0.5281 | 0.8034 | 0.8034 | 27.48 | 22.16 | 0.4217 | -- | 5.82 | 7,763,935.00 | 0.9512 | 1.77 | 1.22 | 2.32 | 103.89 | 52.38 | 2.26 | 4.97 | -- | 1.36 | 0.5774 | 0.00 | 35.72 | 39.11 | -38.38 | -- | -- | -- |
| Smartcraft ASA | 513.72m | 92.49m | 2.96bn | 247.00 | 31.04 | 3.20 | 17.81 | 5.75 | 0.5961 | 0.5961 | 3.31 | 5.78 | 0.4335 | -- | 9.29 | 2,232,644.00 | 7.80 | 7.85 | 9.76 | 9.67 | 91.79 | 86.05 | 18.00 | 20.88 | -- | -- | 0.0305 | -- | 27.16 | 27.15 | -1.55 | 30.93 | 35.05 | -- |
| Smart Eye AB (publ) | 381.59m | -189.05m | 3.04bn | 289.00 | -- | 2.23 | -- | 7.97 | -5.00 | -5.00 | 10.10 | 35.88 | 0.2088 | 1.44 | 6.79 | 1,320,391.00 | -10.34 | -12.69 | -11.28 | -14.00 | 88.92 | 91.96 | -49.54 | -81.45 | 1.35 | -13.91 | 0.1077 | -- | 17.48 | 48.11 | -205.01 | -- | 16.00 | -- |
| Lime Technologies AB (publ) | 730.24m | 103.79m | 3.21bn | 520.00 | 31.28 | 9.68 | 17.45 | 4.40 | 7.74 | 7.74 | 54.38 | 25.01 | 0.7985 | -- | 7.25 | 1,469,290.00 | 11.35 | 12.04 | 17.18 | 19.57 | 106.76 | 105.45 | 14.21 | 14.50 | -- | 10.67 | 0.3657 | 56.64 | 18.82 | 18.81 | 7.21 | 18.02 | 17.10 | 21.67 |
| Nelly Group AB (publ) | 1.21bn | 146.50m | 3.84bn | 157.00 | 26.15 | 11.05 | 19.14 | 3.17 | 4.89 | 4.89 | 40.42 | 11.57 | 1.32 | 2.68 | 26.57 | 8,023,841.00 | 15.99 | -1.91 | 26.19 | -4.55 | 54.13 | 41.48 | 12.11 | -1.73 | 0.8108 | 18.20 | 0.4517 | -- | 3.16 | -5.50 | 5,660.00 | -- | 11.84 | -- |
| Coffee Stain Group AB | 1.01bn | 123.00m | 3.99bn | 265.00 | 32.45 | 1.24 | 8.66 | 3.94 | 0.5742 | 0.5742 | 4.73 | 14.98 | 0.2576 | -- | 6.78 | 3,822,642.00 | 3.20 | -- | 3.57 | -- | 102.17 | -- | 12.44 | -- | -- | 6.97 | 0.008 | -- | 0.3687 | -- | -41.18 | -- | -- | -- |
| Truecaller AB | 1.98bn | 478.66m | 4.32bn | 454.00 | 10.30 | 3.96 | 8.00 | 2.18 | 1.39 | 1.39 | 5.76 | 3.61 | 1.15 | -- | 4.80 | 4,746,491.00 | 27.82 | 23.73 | 33.93 | 28.02 | 78.51 | 75.73 | 24.13 | 26.32 | -- | -- | 0.0707 | -- | 7.77 | 44.19 | -2.24 | -- | -- | -- |
| BHG Group AB | 10.58bn | 145.30m | 5.13bn | 1.35k | 29.40 | 0.8752 | 8.13 | 0.485 | 0.974 | 0.974 | 69.54 | 32.72 | 0.9877 | 7.38 | 25.64 | -- | 1.90 | -2.41 | 2.43 | -3.03 | 25.35 | 24.59 | 1.92 | -2.47 | 0.4078 | 3.68 | 0.2771 | -- | 6.23 | 3.37 | 121.41 | -18.94 | 8.33 | -- |
| Acast AB (publ) | 2.36bn | -38.65m | 5.24bn | 420.00 | -- | 4.62 | 110.05 | 2.22 | -0.3047 | -0.3047 | 12.46 | 6.21 | 1.24 | -- | 4.19 | 6,615,754.00 | -2.03 | -11.75 | -3.07 | -16.16 | 39.20 | 36.79 | -1.64 | -13.06 | -- | 0.097 | 0.1082 | -- | 18.78 | 40.02 | 143.53 | -- | 29.02 | -- |
Data as of Feb 09 2026. Currency figures normalised to Nelly Group AB (publ)'s reporting currency: Swedish Krona SEK
6.46%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| eQ Varainhoito Oyas of 31 Jan 2024 | 813.77k | 2.71% |
| American Century Investment Management, Inc.as of 08 Jan 2026 | 335.61k | 1.12% |
| SEB Funds ABas of 31 Dec 2025 | 218.83k | 0.73% |
| Handelsbanken Fonder ABas of 31 Dec 2024 | 178.55k | 0.59% |
| Storebrand Asset Management ASas of 30 Nov 2025 | 119.70k | 0.40% |
| Storebrand Asset Management AS (Sweden)as of 30 Sep 2025 | 119.70k | 0.40% |
| Alphajet Fair Investors SASas of 03 Feb 2026 | 60.00k | 0.20% |
| Dimensional Fund Advisors LPas of 08 Jan 2026 | 55.26k | 0.18% |
| Axxion SA (Luxembourg)as of 30 Sep 2025 | 20.00k | 0.07% |
| Evli Fund Management Co. Ltd.as of 30 Aug 2024 | 19.67k | 0.07% |
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Data from 31 Jan 2024 - 03 Feb 2026Source: FactSet Research Systems Inc.
