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About the company
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
- Revenue in SEK (TTM)1.80bn
- Net income in SEK-10.00m
- Incorporated2014
- Employees293.00
- LocationPierce Group AB (publ)Fleminggatan 20 A, vaning 3HAGERSTEN 112 26SwedenSWE
- Websitehttps://www.piercegroup.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Farmacosmo SpA | 621.34m | -51.54m | 220.17m | 96.00 | -- | 3.14 | -- | 0.3544 | -0.1244 | -0.1244 | 1.50 | 0.1891 | 1.87 | 5.99 | 16.29 | 613,393.10 | -15.33 | -7.28 | -28.15 | -16.65 | 5.88 | 5.60 | -8.18 | -2.72 | 0.4993 | -2.70 | 0.5028 | -- | -11.52 | 20.99 | 8.03 | -- | -- | -- |
| Bezvavlasy as | -44.01bn | -44.01bn | 297.06m | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | 6.05 | -- | 9.47 | -- | 12.99 | -- | 4.03 | -- | -- | -- | -- | 47.38 | 30.27 | -58.61 | 0.3764 | -- | -- |
| Naked Wines PLC | 2.79bn | -18.63m | 651.93m | 347.00 | -- | 0.8535 | 74.23 | 0.2333 | -0.0208 | -0.0208 | 3.09 | 0.9022 | 1.25 | 1.15 | 24.58 | 655,495.70 | -0.8349 | -4.62 | -2.11 | -9.60 | 36.13 | 39.40 | -0.6669 | -3.21 | 0.4003 | 4.16 | 0.0775 | -- | -13.84 | 4.28 | 76.49 | -- | -11.77 | -- |
| GLOBAL FASHION GROUP SA | 7.63bn | -761.32m | 721.63m | 3.52k | -- | 0.4107 | -- | 0.0946 | -0.3183 | -0.3485 | 3.20 | 0.7208 | 1.13 | 3.85 | 25.92 | 201,039.90 | -11.88 | -11.90 | -21.26 | -18.73 | 45.94 | 43.08 | -10.49 | -13.38 | 0.729 | -12.40 | 0.3646 | -- | -11.28 | -11.19 | 53.90 | -- | -15.00 | -- |
| Pierce Group AB (publ) | 1.80bn | -10.00m | 936.61m | 293.00 | -- | 1.42 | 66.90 | 0.5198 | -0.126 | -0.126 | 22.70 | 8.32 | 1.67 | 2.33 | 68.00 | 5,544,616.00 | -0.9289 | -1.83 | -1.35 | -2.85 | 42.45 | 43.11 | -0.5549 | -1.16 | 0.5654 | 1.83 | 0.1688 | -- | 5.92 | 5.54 | 137.50 | -- | -25.42 | -- |
| Groupe LDLC SA | 5.70bn | -116.14m | 1.04bn | 1.25k | -- | 1.07 | -- | 0.1825 | -1.77 | -1.77 | 86.79 | 14.73 | 2.02 | 5.29 | 23.14 | 428,255.60 | -4.09 | 5.29 | -7.87 | 10.51 | 21.14 | 21.71 | -2.02 | 2.25 | 0.7032 | -3.63 | 0.324 | 60.74 | -6.47 | 1.61 | -6,160.35 | -- | -9.79 | -- |
| Rugvista Group AB (publ) | 759.93m | 60.29m | 1.38bn | 93.00 | 22.83 | 2.43 | 16.19 | 1.81 | 2.90 | 2.90 | 36.51 | 27.28 | 0.9941 | 1.86 | 31.73 | 7,524,020.00 | 7.89 | 10.71 | 9.84 | 14.11 | 62.81 | 62.28 | 7.93 | 10.91 | 1.30 | -- | 0.1894 | -- | -1.05 | 10.46 | -26.00 | 8.93 | 78.46 | -- |
| Verkkokauppa.com Oyj | 5.31bn | 116.05m | 1.86bn | 591.00 | 15.97 | 4.79 | 9.85 | 0.3495 | 0.2404 | 0.2404 | 11.00 | 0.8015 | 2.99 | 5.99 | 17.78 | 810,294.30 | 6.53 | 3.61 | 17.40 | 10.51 | 17.21 | 15.75 | 2.18 | 1.18 | 0.6411 | 6.08 | 0.5411 | 99.85 | -6.96 | -1.48 | -138.79 | -- | 8.01 | -- |
| Dadelo SA | 1.06bn | 56.62m | 2.17bn | 293.00 | 38.25 | 5.95 | 28.67 | 2.05 | 1.92 | 1.92 | 35.87 | 12.34 | 1.58 | 1.38 | 3,136.20 | 2,114,561.00 | 8.44 | 5.01 | 15.57 | 6.37 | 31.86 | 30.34 | 5.35 | 3.62 | 0.0482 | 8.10 | 0.1052 | -- | 48.38 | 53.08 | 13,956.10 | 140.92 | 159.37 | -- |
| Westwing Group SE | 4.69bn | 24.52m | 3.38bn | 1.20k | 146.01 | 5.17 | 18.13 | 0.7212 | 0.1106 | 0.1106 | 22.77 | 3.12 | 2.30 | 4.21 | 44.00 | 340,821.10 | 1.10 | -0.7229 | 2.11 | -1.23 | 51.77 | 49.22 | 0.4773 | -0.3586 | 0.8075 | 12.50 | 0.3581 | -- | 3.66 | 10.70 | 59.68 | -- | 1.86 | -- |
| Aramis Group SA | 25.37bn | 176.94m | 3.87bn | 2.49k | 21.84 | 1.76 | 7.16 | 0.1525 | 0.2006 | 0.2006 | 28.76 | 2.49 | 3.98 | 8.96 | 65.04 | 956,438.50 | 3.32 | -3.12 | 5.76 | -5.20 | 17.41 | 16.51 | 0.8348 | -0.8686 | 0.4887 | 4.44 | 0.4128 | -- | 6.35 | 23.42 | 121.16 | -- | 6.12 | -- |
| ASOS plc | 30.28bn | -3.67bn | 4.30bn | 2.97k | -- | 1.65 | -- | 0.142 | -2.50 | -2.50 | 20.66 | 1.78 | 1.25 | 2.82 | 48.05 | 828,782.80 | -15.13 | -6.05 | -24.14 | -9.13 | 47.14 | 44.82 | -12.11 | -4.55 | 0.4925 | -0.6428 | 0.7742 | -- | -14.89 | -5.46 | 11.90 | -- | -5.93 | -- |
Data as of Feb 06 2026. Currency figures normalised to Pierce Group AB (publ)'s reporting currency: Swedish Krona SEK
34.34%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| SEB Funds ABas of 30 Oct 2025 | 12.10m | 15.24% |
| eQ Varainhoito Oyas of 30 Nov 2025 | 3.77m | 4.75% |
| Fj�rde AP-fondenas of 30 Nov 2025 | 3.75m | 4.72% |
| Skandia Investment Management ABas of 30 Nov 2025 | 1.71m | 2.16% |
| Evli Fund Management Co. Ltd.as of 30 Dec 2025 | 1.67m | 2.10% |
| Handelsbanken Fonder ABas of 31 Dec 2025 | 1.21m | 1.52% |
| Norges Bank Investment Managementas of 30 Jun 2025 | 1.06m | 1.33% |
| DNB Asset Management ASas of 28 Nov 2025 | 738.44k | 0.93% |
| East Capital Financial Services ABas of 30 Dec 2025 | 654.38k | 0.82% |
| Mandarine Gestion SAas of 30 Jun 2025 | 600.00k | 0.76% |
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Data from 31 Jan 2024 - 31 Dec 2025Source: FactSet Research Systems Inc.
