Equities
Consumer DiscretionaryMedia
  • Price (GBX)216.50
  • Today's Change0.00 / 0.00%
  • Shares traded934.68k
  • 1 Year change-44.77%
  • Beta1.1970
Data delayed at least 20 minutes, as of Feb 09 2026 15:43 GMT.
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About the company

YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.

  • Revenue in GBP (TTM)388.90m
  • Net income in GBP13.40m
  • Incorporated1998
  • Employees3.12k
  • Location
    YouGov PLC50 Featherstone StreetLONDON EC1Y 8RTUnited KingdomGBR
  • Phone+44 208 051 8285
  • Fax+44 207 012 6001
  • Websitehttps://corporate.yougov.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Pebble Group PLC123.11m6.10m74.36m523.0013.480.94093.610.6040.03710.03710.75170.53141.014.313.69235,390.104.985.236.587.1144.4340.514.965.371.2719.820.0642--0.88353.179.85--26.52--
Brave Bison Group PLC35.05m1.19m80.44m192.0045.142.2135.802.300.01740.01740.50610.35581.01--4.32182,526.003.416.324.8911.2266.3752.063.394.52----0.07384.87-8.0614.32-33.28---9.49--
M&C Saatchi Plc355.27m6.75m158.93m1.98k23.504.0311.470.44740.05530.082.910.32281.49--2.89179,157.302.820.81286.942.4960.4760.831.900.5692--6.030.584960.71-5.860.7443360.55---12.76-4.46
S4 Capital PLC786.10m-315.50m164.50m7.17k--0.3033--0.2093-0.469-0.4691.170.80940.5358--2.19109,698.60-21.50-7.07-29.87-9.8989.9085.26-40.13-13.68---10.380.413---16.1431.57-2,046.15---4.31--
Public Policy Holding Company Inc-100.00bn-100.00bn251.45m447.00--3.71----------2.37-----------13.63---17.12--32.01---13.79----0.3785--10.8021.91-68.19--5.93--
YouGov Plc388.90m13.40m253.76m3.12k19.141.344.470.65250.11310.11313.291.620.6428--5.11124,687.402.174.293.276.4182.1882.193.375.43--3.380.537362.0115.9920.60658.336.99-1.2613.09
Next 15 Group PLC689.95m15.88m299.05m3.99k19.291.826.390.43340.15350.15356.761.631.15--3.84172,832.902.721.155.031.9475.6478.572.370.9497--9.480.4607315.81-0.661919.40-25.4177.156.4143.76
4imprint Group plc993.28m86.19m1.10bn1.60k12.7911.7212.031.113.063.0635.213.335.1522.5418.70619,637.9044.7133.1980.7453.9515.9234.588.686.351.49--0.0324112.303.129.7010.3622.3719.10--
Data as of Feb 09 2026. Currency figures normalised to YouGov PLC's reporting currency: UK Pound GBX

Institutional shareholders

51.72%Per cent of shares held by top holders
HolderShares% Held
Octopus Investments Ltd.as of 31 Jul 20259.07m7.70%
abrdn Investment Management Ltd.as of 31 Jul 20248.50m7.21%
Artemis Investment Management LLPas of 23 Jan 20268.29m7.04%
Liontrust Investment Partners LLPas of 25 Nov 20257.20m6.11%
T. Rowe Price International Ltd.as of 31 Jul 20255.72m4.85%
Brown Capital Management LLCas of 31 Jul 20255.70m4.84%
T. Rowe Price Hong Kong Ltd.as of 30 Sep 20254.45m3.77%
Jupiter Asset Management Ltd.as of 31 Jul 20254.34m3.69%
Rathbones Investment Management Ltd.as of 31 Jul 20254.20m3.56%
Raymond James Wealth Management Ltd. (Investment Management)as of 31 Jul 20213.49m2.96%
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Data from 31 Jul 2025 - 30 Jan 2026Source: FactSet Research Systems Inc.
Data Provided by LSEG
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